Our flagship water purification brand, Aquaguard, is virtually synonymous with pure, safe drinking water and continues to be the undisputed leader in the category. Trusted by over 40 million people, it is one of the largest selling water purifiers in the world. Numerous Indian and international accolades have been conferred on it - Superbrand, Best Complete Water Solution Provider (UNESCO-Water Digest), Platinum Brand in Asia (Reader’s Digest) plus an endorsement by the Indian Medical Association. A one stop shop for water purification an expansive range of technologies and solutions that address every type of water quality and purification conditions, it continues to spearhead the evolution of the category. Indeed, as market leaders, we don’t just focus on the top end of the market but have made water purifiers available for everyone.

Our AquaSure range of water purifiers provides safe drinking water to homes even without electricity and running water. To cater to the needs of homes and offices and at different price points, we have water purifiers under the Forbes brand available on the retail shelf too.

Euroclean vacuum cleaners, with over 3.5 million satisfied customers, is the undisputed leader in the category, having sold more than all the other brands combined. Its product range spans a wide range of technologies and solutions. Numerous Indian and international accolades have been conferred on it - Superbrand, Mera Brand - plus an endorsement from the Asthma and Allergy Resource Centre. It continues to expand and develop the category through the introduction of new technology products in line with the evolving needs of customers and their changing lifestyle. As the leader, we have brought products to retail shelves for customers who seek the means to a clean home there. And we have moved beyond the home with commercial and industrial products.

We were the first to introduce the state-of-the-art Euroair Air Purifiers that ensures pollution free homes and today, we also market domestic electronic security systems under the brand ‘Eurovigil’.

The company has a strong R&D and manufacturing base including a network of water labs across the country named Aquachek. Aquamall, a wholly owned subsidiary of EFL, has the distinction of having India’s first ‘green’ water purifier plant. (with LEED India Gold certification), at Dehradun, which is the jewel in our network of factories. It can manufacture a million water purifiers of various specifications annually (it has the largest UV water purifier production capacity in the world), harness solar energy and harvest rainwater.

In order to tap global opportunities, Eureka Forbes has tied up with another giant in the world of direct sales - Lux International, Switzerland - in a joint venture, Forbes Lux, which now has a footprint across several countries in Asia, Europe, Middle East and South America.

For years together Eureka Forbes has become a name synonymous with selling but we pride ourselves in going beyond selling. It is our firm belief that unpolluted water & air is the birthright of every Indian and with this vision we set up the Eureka Forbes Institute of Environment (EFIE). The institute promotes awareness about conservation & management of natural water & air resources. Our endeavours include Pollution Watch (a tie-up with a prominent national television channel to telecast air and water pollution levels in key cities monitored by the Institute), Euro Enviro Quiz (India’s only environment-centric quiz for school children in association with over 450 schools across India), Euro Ambassadors (enthusing school children to enkindle the environmental spark in their homes and neighbourhoods) and Rainwater Harvesting (enlightening people on how to harness this precious water source in tandem with local bodies, co-operative societies and governmental institutions resulting in over 600 million litres of rainwater being saved till date). ‘Project Jal Amrut’ has augmented the water resources in drought prone areas through rainwater harvesting with the first projects being in Rural Maharashtra. The Euro School of Environment was set-up to formalize the education movement and give it a fillip. It began with a course on becoming eco-friendly citizens and has since enhanced its curriculum.

Our continuous endeavour to create a sustainable environment led us to introduce renewable energy technologies as viable options to communities, providing sustainable energy to meet their energy needs. This is because around 95,000 villages in India don’t have electricity and 18,000 of them unlikely to ever have access to the national grid due to their remote locations. Eurodiya harnesses solar energy to light the home and is an alternative to kerosene and electricity, saving fossil fuels. Due to its proximity to the equator, India receives an annual average of 4-7KWh per day for every square metre. This means that certain parts of the country receive more sunlight than what they can use in a year, making it an abundant source of power. However, the challenge was to make the technology relevant for locations where the exposure to sunlight is limited and the electricity is a far cry. It also had to be inexpensive and within the reach of the common man. Eurodiya’s novel technology and model design allow storing solar energy for a longer duration thus making it the value for money. Our efforts got a fillip when India’s first solar bulbs with the in-built solar panels were launched.

Our goal of providing safe drinking water to each and every individual was credited extra miles with the introduction of solar technology for running the water dispensing units. We will continue to work in the field of renewable energy and other such green technologies. We look forward to working with NGOs, CSRs and other business partners in this endeavour.

Our most recent initiative in rural India has been striving to bring safe, affordable drinking water to people at the bottom-of-the-pyramid and solution-based customised community water systems, generating non-agrarian employment and creating rural entrepreneurs. Involvement of the community has been the key and all our projects have been designed to empower communities with local water committees overseeing construction and maintenance of the projects, thereby ensuring their sustainability over the long term. Every project has a health education component as people in the project areas lack a good understanding of sanitary practices. Appropriate technology solutions have helped tackle some dreaded water related diseases ignored for generations. There are more than 70 reverse osmosis and 40 ultra violet water treatment plants in 35 rural and four urban communities. A partnership with world Vision relies on providing water filter units during emergencies with over 10,680 units being distributed to flood affected areas in over six states. A manually-operated filtration unit for emergency use has been developed. Owned and run by women self-help groups, they generate revenue by charging for potable water provided to the community.

The company has been a friend to society including providing safe drinking water to the earthquake and cyclone victims as well as setting up parks for senior citizens where they can relax and recreate.

Indeed, relationships spur us to dream of a happy, healthy pollution free world that is built on trust and lasting relationships with our customers. We believe that our bonds will help us grow faster and care for many more families, building relationships that last a lifetime. A true friend for life.